[Read] Sports Marketing PDF

Kindle ebook: Sports Marketing PDF

By Sam Fullerton

Total Download

298730

“Books support us in our solitude and keep us from being a burden to ourselves.” –Jeremy Collier

Synopsis

Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Sam Fullerton crafted this text to present the discipline of sports marketing in two broad perspectives. The first part of the text provides an introduction to the field of sports marketing and examines how marketers use sports as a platform for developing their strategies and tactics. The second par...